It starts with a routine post about road maintenance or a zoning change, and within three hours your notification feed is on fire. What began as standard public information has morphed into a battleground of rage and local political theater. Suddenly, local news outlets aren't reporting on your announcement — they're taking screenshots of your comment section.
When comments become the story, your post ceases to matter. You are no longer managing a campaign; you are managing a live digital crowd event.
Most government communicators react in one of two ways. They panic and delete everything, or hide behind the screen and pray it blows over before five o'clock. Neither works.<
