The Invisible Agency: Why AI Overlooks Your Online Communication and How to Fix It in an Hour

When a resident asks an AI assistant about your community it answers with a single, synthesized reply. For most agencies, that reply is stitched together from someone else's content: an old news story, a third-party website, or residents guessing among themselves. The carefully written official page is often the version AI quietly skips.

This practical, 60-minute session is a plain-English introduction to Generative Engine Optimization (GEO); the emerging practice of making sure AI assistants surface your information when residents ask about your services. It's far more about clear thinking and writing than anything technical: no code, no vendor, and no budget required.

What you'll learn

• What GEO is — how tools like ChatGPT, Gemini, and Perplexity decide which sources to trust and quote, and why that's different from ranking on Google.
• Where to apply it — how to find the pages and posts that matter most, and spot where AI is most likely to get your services wrong.
• How to be strategic — a simple, repeatable method for prioritizing your highest-impact content, so your official answer is the one residents receive.

You'll leave understanding exactly why AI overlooks government communication today — and with a clear, practical plan to fix it across the content you already have.

You will also get full access to the self-paced online training course and resources.

This session also runs on Wednesday, July 15 — pick whichever date suits you.