Intermediate
2 hours
Analytics and Measurement for Government Communicators
About this course
Strategic planning was the single biggest confidence gap in our 2026 member survey — and at the heart of that gap is measurement. Without data, you can't plan strategically. Without measurement, you can't prove your value, improve your work, or make the case for resources.
This course is specifically designed for government communicators who know they should be measuring more but aren't sure where to start, what to track, or how to turn numbers into insight. No jargon, no assumption of technical expertise — just a practical framework for understanding what's working, what isn't, and how to communicate that to leadership.
What you'll learn
Understand the difference between vanity metrics and meaningful measurement
Build a practical measurement framework tied to your communication objectives
Use free and low-cost analytics tools available to most government teams
Turn data into stories leadership actually understands and responds to
Measure community trust — not just content performance
Create a regular reporting habit that builds your professional credibility
0 lessons
Self-paced
Certificate of completion
Lifetime access
Course Curriculum
Full access upon enrollment
Course Resources
Communications Measurement Framework
Monthly Reporting Dashboard Guide
Vanity vs Meaningful Metrics
Evaluation Toolkit
Available after enrollment
Course details
- Self-paced
- Certificate of completion
- Lifetime access
- 4 downloadable resources