Intermediate
2.5 hours
Communication Strategy for Government Communicators
About this course
Most communicators are so busy reacting that they never get around to strategy. This course changes that.
A communication strategy is what holds everything else together — your media relations, your community engagement, your crisis response. Without one, you're improvising. With one, you have a framework that works under pressure and proves your value to leadership.
Drawing on The Frontline Communicator, this course walks you through building a strategy that's practical, measurable, and built for the realities of government communication.
What you'll learn
Build a communication strategy from scratch — or fix the one that isn't working
Understand and map your stakeholders with precision
Develop narratives that shape public perception over time
Conduct a communication audit to understand where you're starting from
Turn data into compelling stories that get coverage
Measure what actually matters and prove your value to leadership
0 lessons
Self-paced
Certificate of completion
Lifetime access
Course Curriculum
Full access upon enrollment
Course Resources
Worksheet: Building a Communication Strategy
Communications Audit Workbook
Stakeholder Mapping Worksheet
Available after enrollment
Course details
- Self-paced
- Certificate of completion
- Lifetime access
- 3 downloadable resources