Advanced
90 minutes
Media Relations Masterclass
About this course
Elevate your media relations expertise to handle the most challenging scenarios. This masterclass covers adversarial interview techniques and managing breaking news with incomplete information. Build lasting journalist relationships with confidence and strategic skill.
What you'll learn
Navigate adversarial interviews with professionalism
Manage breaking news under pressure and uncertainty
Build productive and lasting journalist relationships
Coordinate complex multi-agency media responses
Handle off-the-record and background conversations strategically
0 lessons
Self-paced
Certificate of completion
Lifetime access
Course Curriculum
Full access upon enrollment
Course Resources
Crisis Messaging Checklist
Available after enrollment
Course details
- Self-paced
- Certificate of completion
- Lifetime access
- 1 downloadable resource