Intro
2 hours
Setting Up a PIO Office from Scratch
About this course
Someone has to go first. If you've been asked to build a communications function that doesn't really exist yet — whether that's a first-ever PIO role, a restructured communications office, or a position that was previously a checkbox rather than a real function — this course is for you.
Starting from scratch is both harder and more interesting than inheriting an established operation. You have no bad habits to undo, no legacy systems to maintain, and no political baggage. You also have no templates, no relationships, no institutional knowledge, and probably no budget. This course covers how to build what you need, in the right order, with the credibility to make it stick.
What you'll learn
Assess what you're actually starting with — and what the gaps are
Build your foundational infrastructure: contacts, templates, policies, and monitoring systems
Establish your role and authority within the organization from day one
Create your first communication strategy and get leadership to back it
Build media relationships and community presence from zero
Set up for sustainability so you're not constantly reinventing the wheel
0 lessons
Self-paced
Certificate of completion
Lifetime access
Course Curriculum
Full access upon enrollment
Course Resources
Communications Audit Workbook
Worksheet: Building a Communication Strategy
Stakeholder Mapping Worksheet
Available after enrollment
Course details
- Self-paced
- Certificate of completion
- Lifetime access
- 3 downloadable resources