Intermediate
2 hours
Spontaneous Protests and Public Messaging
About this course
You can plan for a scheduled demonstration. You cannot plan for a crowd that forms in two hours in response to something your organization did — or something that happened nearby. Spontaneous protests are one of the most demanding scenarios in government communications: high emotion, high visibility, fast-moving, and with no script.
This course covers the communications response to spontaneous public demonstrations — from the first hour through to recovery. How to communicate with the public, the media, and internally. What to say, what not to say, and how to stay calm and accurate when everything is moving fast.
What you'll learn
Understand the communications dynamics of spontaneous public demonstrations
Build a rapid response framework for unplanned public events
Communicate with the public during and after a demonstration without inflaming the situation
Manage media at an unplanned protest scene
Coordinate messaging with law enforcement and partner agencies
Navigate social media when the situation is evolving in real time
0 lessons
Self-paced
Certificate of completion
Lifetime access
Course Curriculum
Full access upon enrollment
Course Resources
Crisis Messaging Checklist
Difficult Situations Toolkit
Available after enrollment
Course details
- Self-paced
- Certificate of completion
- Lifetime access
- 2 downloadable resources