TL;DR: Newly elected officials arrive in January with campaign instincts, a personal phone full of followers, and almost no idea how government communication actually works, and the person expected to clean up after their first bad post is usually you. Orientation covers ethics forms, benefits, and parking, then skips the four things that decide whether the first 90 days go well: who speaks for the organization, what their messages become once they are a public record, how the 3 a.m. rule works, and why campaigning and governing need different voices. One 45-minute conversation before they are sworn in does more for your year than any crisis plan you write afterward.
In this piece:<