TL;DR: Residents are no longer searching your website for routine answers; they are asking AI assistants. When someone asks a chatbot when local council meets, how to sign up for emergency alerts, or why a road is closed, the answer comes from whatever digital breadcrumbs your organization left behind—or whatever local news story was published three years ago. If you have not audited what AI says about your organization, you are letting external platforms write your first draft. Here is how to audit your AI presence this week and fix the gaps before the next public emergency hits.
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