Your director texts you at nine at night about tomorrow's media strategy. A colleague DMs a reporter a quote correction from a personal account because it is faster than routing it through the official channel. Nobody in the building thinks twice about either one, because this is simply how the work gets done now.
That casualness is sitting under a brighter light than it has in years. A government review into the use of personal channels — texts, personal email, messaging apps — for official business is underway, and oversight bodies have called it a step toward more transparency. For a lot of organizations, this has been an unspoken gray area for as long as anyone can remember. It is about to stop being unspoken.<


