Every year brings new challenges for government communicators. But 2025 felt different. The tools changed. The threats evolved. The expectations from both leadership and communities shifted in ways that caught many off guard. As we head into the new year, it's worth taking stock of what actually changed — not the hype, but the real, on-the-ground shifts that affected how we do our jobs.
AI stopped being theoretical
For years, artificial intelligence was something communicators heard about at conferences. In 2025, it showed up in our inboxes.
