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It's Time for Government to Take a Fresh Look at Social Media Strategy
Meta has started charging Facebook Pages to post links, and LinkedIn still penalizes links, with organization pages hit hardest. What the platform changes mean for government communicators: the four options worth putting on the table, how to make social work with no budget, and why the channels you own matter more than ever.
What to Do When the Comments Section Becomes the Story
Sometimes the post isn't the problem — the response is. When your comments section spirals, here's how to regain control without making it worse.
Writing Holding Statements That Buy You Time Without Making Things Worse
A practical guide to writing holding statements with five templates you can adapt — because the first statement sets the tone for everything that follows.
What We're Watching This Week: September 28, 2026
Helene recovery at two years, sliding trust in government information, early election-season noise, Charlotte's body-cam release petition, and Santa Barbara County's new NOAA radio alerting — what it means for communicators, plus award-winning work from Marana, Arizona.
What We're Watching This Week: September 23, 2026
A city's cyber recovery, disputed AI campaign videos, a nationwide alert test, and local communications work worth learning from. What government communicators should watch this week.
Building a Spokesperson Bench That Survives Turnover
A practical framework for building depth in your spokesperson lineup so a single departure doesn't collapse your media operation.
When the Story Breaks on Social Media Before It Reaches You
A bystander with a phone and a TikTok account can break your story before your team even knows it's happening. What to do in the first hour.
The Accessibility Check You Should Run Before Publishing Anything
Accessibility isn't just legal compliance — it's whether your public information actually reaches your entire public. A quick pre-publish checklist.
What We're Watching This Week: September 1, 2026
Meta's $18B settlement just rewired the platforms government communicators depend on. The US told the G20 not to regulate AI — and that's not reassurance. Two active crisis responses reveal what most comms plans are missing. And deepfakes are about to get their first real test in the midterms. Here's what to watch this week.
The 30-Day Comms Audit: What to Check Before Year-End
A practical 30-day audit framework covering the seven areas of your communications operation most likely to need attention before the new year.