There's a particular kind of exhaustion that comes from being the only one.
The only one who knows the social media passwords. The only one who can talk to reporters. The only one who writes the newsletter, updates the website, designs the flyers, shoots the video, handles the crisis, and answers the questions that nobody else wants to answer.
In a recent PIO Toolkit survey, over a third of government communicators reported being solo practitioners — the only person doing communications for their entire organization. Another third work on teams of two or three, which often means one generalist handling most functions while colleagues focus on specific areas.
Solo doesn't mean small workload.
