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It's Time for Government to Take a Fresh Look at Social Media Strategy
Meta has started charging Facebook Pages to post links, and LinkedIn still penalizes links, with organization pages hit hardest. What the platform changes mean for government communicators: the four options worth putting on the table, how to make social work with no budget, and why the channels you own matter more than ever.
What to Do When the Comments Section Becomes the Story
Sometimes the post isn't the problem — the response is. When your comments section spirals, here's how to regain control without making it worse.
Writing Holding Statements That Buy You Time Without Making Things Worse
A practical guide to writing holding statements with five templates you can adapt — because the first statement sets the tone for everything that follows.
What AI Already Says About Your Organization
Residents are asking chatbots about your organization before they ever visit your website — and the answers may be stale, wrong, or pulled from a three-year-old news story. A five-prompt audit you can run this week, plus the fixes that matter most.
When You're the One Who Needs a Backup Plan
Solo communicators carry the entire operation on their shoulders. What happens when you're the one who gets sick, burned out, or needs to be away — and how to build a plan before you need it.
When the New Platform Becomes Your Problem Overnight
Leadership decides the organization needs to be on Threads, or TikTok, or whatever launched last week — and you're the one who has to make it work.
The First 30 Days: What a New Communicator Actually Needs
A realistic guide to the first month in a government communications role — not the onboarding checklist, the stuff nobody tells you.
Election Season Without Becoming the Story
Everything you publish between now and November 3 will be read through a partisan lens by someone. Here is how to keep sharing vital public information in the final month before the midterms — with published rules, operational neutrality, and channels that act as the community's verification desk.
What We're Watching This Week: September 28, 2026
Helene recovery at two years, sliding trust in government information, early election-season noise, Charlotte's body-cam release petition, and Santa Barbara County's new NOAA radio alerting — what it means for communicators, plus award-winning work from Marana, Arizona.
What We're Watching This Week: September 23, 2026
A city's cyber recovery, disputed AI campaign videos, a nationwide alert test, and local communications work worth learning from. What government communicators should watch this week.