Your last ten posts all followed roughly the same format, the numbers came in about the same as always, and nobody on your team has raised it as a problem. There is no bad month to point to, no obvious failure, nothing you could screenshot and bring to a meeting. And yet you already know something about the account has gone quiet in a way the metrics are not quite capturing.
Flat social media rarely shows up as a crisis. It shows up as a slow fade that is easy to explain away for a very long time, right up until someone finally asks why engagement has dropped steadily over the past year and you realize you do not have a clean answer ready.<